Branding Sekupang

Friday, December 7, 2012

You might noticed something new with this website recently. Although it's small (and square), it gives a fresh new look to Sekupang dot net since its existence four years ago. With the release of the new logo for, the old and uglier one has been discarded and eventually a new brand of sekupang has born. Freshly baked using the simplest image editor available, the new brand logo combines the meaning of 'sekupang' and the colors signals the neutrality and youthfulness (of the website). No. While creating the logo I didn't even think about what those colors mean. I just picked them up almost instinctively. Nothing so complicated.

Many might have known the meaning of 'sekupang' long before this but to those uninformed, sekupang means ten cent in my local hometown dialect. I'm not sure of the history of the word but 'kupang' was one of the currency denominations used since many decades ago in the northern region of Peninsula Malaysia. Why did I pick that word? There's no specific reason for that but when I did choose it, it was its simplicity that attracted me. It's easy to say, also easy to remember. That's all. 

With the new year around the corner, pressure for a new, refurbished look of the website is growing. I hope I could find my time for that. Till then, I better go get a year-end holiday while enjoying the last few days of 2012.

Filed Under: Computing, Featured


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